Digital Marketing For Your Nursing Homes
6 Best Ways to Do Digital Marketing For Your Nursing Homes that Will Attract New Residents, Guaranteed!
Nursing Homes Digital Advertising
Table of Contents
- Tradition Marketing vs Digital Marketing
- The Era of Digital Advertising
- What you need to Start with Digital Advertising for your Nursing Home
- 6 Essential Ways to Promote Your Nursing Home Online & book more residents:
- Google PPC Advertising, Search Engine Marketing
- Facebook Advertising
- YouTube Advertising
- Establishing a Social Media presence
- Leverage Google My Business
- SEO (Search Engine Optimization)
- Types of Nursing Homes.
- Skilled Nursing Facility
- Assisted Living Facility
- Memory Care Homes
- Rehabilitation & Transitional Care
- Long-Term Care Home
- Digital Advertising for your Nursing Home can bring you repeat business and more referrals- also called as word of mouth marketing.
- How to start promoting your Nursing Home through digital advertising.
- Summary
- Contact Leadschief Marketing Agency for promoting your Nursing Home
Traditional Marketing vs Digital Advertising
Advertising days of putting your ads in newspapers, articles, and banners are gone with the rise in Internet usage and technology. In this digital world, if you are looking for anything you Google it, you search on YouTube, you search it on social media.
“That is how you landed up reading this blog too, right?“
Everything you need to find is available in just a few clicks. Digital Marketing Strategies can help your nursing homes be
found in just a few clicks when your ideal clients need one. The goal is to create your branding in such a way that those searching for you can access your website, blogs, and social media channels from their phones, tablets, and computers.
The Ultimate Guide to Marketing Your Nursing Homes in The Era of Digital Advertising
Did you ever notice you are thinking of something, and the next thing you see when you open your phone, you see their ads? The use of the internet and technology is on the rise and, knowing how to combine them together to build a successful marketing strategy can be worth putting your time and money into.
Digital advertising has become essential for nursing homes to promote their services and attract people who are in need of a nursing care facility. Marketing for Nursing Homes especially on the Internet allows nursing homes to target specific demographics and geographic regions, ensuring that their marketing messages are reaching the people searching for your services. This means that you can tailor your advertising to appeal to the specific needs and preferences of your target audience and increase the chances of them choosing your nursing home.
Start with Digital Marketing for your Nursing Home- What you need before advertising
Starting digital advertising to promote your nursing home can be overwhelming and confusing especially if don’t know where to start and if you are a beginner in digital advertising. It requires the knowledge of how different advertising platforms, how to set up advertising campaigns, how to monitor the daily performance, how to check if your marketing strategy is in the favor of your business or against it, target your audience, plan and execute a successful marketing campaign and a lot more.
Before you think of starting to advertise your nursing home on the internet, here are some things that you need to be ready with:
- A professional website for your nursing home highlighting, all major services your residence offers. Make sure you have a responsive website that functions well on all devices such as smartphones, tablets, and computers.
- Install Google Analytics and conversion tracking to track valuable user actions who visit your site like phone calls, booking a tour, downloading a PDF file, and contact form submissions.
- A planned marketing budget. You can start small or big based on your budget and marketing goals.
- Analysis of what marketing channels to use, and how much to spend on these advertising platforms.
- Find out what other competitors do, an understanding of what they do for promoting their nursing homes, and what you can do to compete with them.
- Hire a digital marketing expert, an advertising agency, or a freelancer who is capable of delivering positive marketing results. Need to hire Leadschief Digital Marketing Agency to promote your nursing home, contact us today!
Marketing for Your Nursing Homes: 6 Proven Strategies for Booking More Residents Guaranteed
Google Ads-PPC Marketing For your Nursing Homes
Need Guaranteed Marketing results for your nursing home, Google Ads, or Google Search Ads is the way to go.
When it comes to marketing your Nursing Home, Google should be the first priority. Google is the largest search engine, and people use it every time and every day to search for anything they need. You search “dentist near me” if you need to consult a dentist, and you search “home repair services near me” if you need a home repair service provider.
In the same way, residents who are in need of a nursing home, or searching for one also search “nursing homes near me”. And when they do, your ads or your website is the first thing those users should see. Thanks to Google Ads, you can rank at the Top of Google Searches using Google Ads.
Don’t have time for all this and need to hire a professional Google Ads marketing team who can handle it all for your business, contact the Leadschief Marketing team today!
Nursing Home Google Ads Marketing Campaign Setup & Management- Marketing with Leadschief
Thinking to start with Google Ads to promote your Nursing Home, Leadschief Marketing Agency can be your right choice. Here are the things our marketing team handles when you choose to partner with our agency:
- Plan & Setup your Google Ads Campaign as per your marketing goals
- Keyword research and planning to bid on relevant keywords that are a good fit for your business.
- Use Negative keywords to restrict non-relevant clicks and save you from spending money on wasteful clicks.
- Writing your ad copies for your nursing homes that resonate with the need of your ideal customers, hence driving more clicks and conversions.
- Do the right location & demographic targeting to show ads to people who are more likely to convert.
- A/B testing to test what is working and improve your marketing strategy for a better ROI.
- Set up Google Analytics and conversion tracking to measure the effectiveness of your marketing campaigns.
- Do you know that our agency offers a money-back guarantee? We guarantee we will bring the desired results from our marketing efforts, or we don’t charge a dime. Learn more about our money-back guarantee program.
Facebook Ads- Social Media Marketing for Your Nursing Homes
Promote your Nursing Home on Facebook, one of the largest Social media platforms to get more residents.
Facebook Advertising is another way to book more residents who could be searching for nursing facilities. It allows targeting based on their location, interest, recent searches, and many more. By investing some of your marketing budgets into Facebook ads, you are going to have another powerful source that can keep inquiries coming in for your nursing home care.
You will need knowledge of some designing skills, effective ways to target your ideal audience, navigation through the Facebook ads dashboard, and creative copywriting skills.
Don’t have time for all this and need to hire a professional marketing team who can handle it all for your business, contact the Leadschief Marketing team today!
YouTube Advertising- Video Marketing for Your Nursing Homes
Build Awareness for your Nursing Home & reach more residents with YouTube advertising
Looking to reach a large audience and create awareness for your nursing home care, YouTube Ads are the way.
In this digital world, if you want to impact a broader audience with your message and convert them into your customers, videos are the best. And there is no other better platform than advertising on YouTube. Videos can get much more reach than any other ad message can ever get.
Speak to Leadschief’s Marketing team who will guide you through everything you need to know about YouTube advertising.
Leverage Google My Business- Local Marketing for your Nursing Homes
Show your Nursing Home in Local Searches, or Google Maps when nearby people search for it.
Do you know that 3 out of 5 people rely on Google My Business search results while searching for healthcare services near them?
Your customers can directly call you, look for directions, and visit your nursing home website to browse your services, check your Google ratings and take informed decisions.
This is why as a Nursing home business owner you must ensure your residents get top-quality service.
Need to book your local searches and get more leads & new inquiries? Contact us today!
SEO (Search Engine Optimization)
Rank your Nursing Home on the Top of Engine Engines when your customers search for it.
Ranking your Nursing Home at the Top of Google Searches is what your business should be aiming at.
And to rank in the Top Search results of search engines like Google and Bing, your nursing home website content should be SEO-friendly.
By getting an SEO-optimized website for your nursing home, you get more organic visitors to your website, leads, and resident inquiries without relying on paid marketing strategies such as Google Ads and Facebook Ads.
Need our help optimizing your Nursing Home Website or building a new SEO-friendly website, contact our marketing team today.
Types of Nursing Homes & How to do marketing for your nursing homes without a Miss
Promoting different nursing home care services to generate leads and new clients. Leadschief’s marketing team has the knowledge and experience to generate leads and drive new clients. Some of the nursing care services we have generated leads for are:-
Marketing for Skilled Nursing Facility:
A skilled nursing facility provides the professional skills of a registered or licensed practical nurse. They provide a spectrum of physician-ordered services including assessment, treatments, injections, medication, and nutritional supplementation. A skilled nursing facility also provides other forms of healthcare maintenance such as diabetes management, catheter and tube care, ostomy care, and post-surgical monitoring.
Marketing for Assisted Living Facility
An assisted living facility cares for your loved ones. What if no one is around at the time of day that you or your loved one needs assistance? Someone needs full-time surveillance or a helping hand in doing their daily activities. in such cases, an assisted living facility is all your loved ones will be needing so they can be taken off. They provide acute medical facilities, 3 meals, and 24×7 medical assistance.
Marketing for Memory Care Homes
Memory care home provides care for Dementia and Alzheimer’s patients. Residents receive a personalized plan of care with an ongoing assessment of changing needs, individually tailored activities scheduled for seven days a week, food and nutrition plans for residents’ needs and capabilities, and many more.
Marketing for Rehabilitation & Transitional Care
Need effective treatment for orthopedic, neurological, or cardiovascular conditions. Patients’ needs are identified, and nursing facilities offer a treatment plan to care for your loved ones. Speech Therapy and physical therapy are some of the services that nursing facilities provide to ensure that residents return to their fullest potential.
Marketing for Long-Term Care Home
The first step on your journey to finding long-term care when looking for either yourself or a loved one is to determine and anticipate the level of care that you will need. There are numerous levels of care ranging from memory care and assisted living, to skilled nursing care.
Need more residents for your Nursing Care Home? Click here to get a complete strategy for Marketing Your Nursing Homes.
Digital Marketing for your Nursing Home can bring you more repeat business and referrals- also called as word of mouth marketing
As a nursing home care provider, by now you know all the digital platforms and channels through which you can get more resident inquiries or from their family members.
But wait, there is more!
Investing in Digital Marketing for your Nursing Home not only brings in fresh leads and new resident bookings but also brings in more referrals.
We all refer someone or are referred by our friends or family if the experience is good. Similarly, nursing homes can enjoy the benefit of getting more references by stepping up their game in proving exceptional care for their residents.
And when you do that, your existing customers or their families can do the word-of-mouth marketing for you, thereby drawing in more referrals and repeat business.
Real word-of-mouth marketing example:
Last year our friend got married. My wife and a few friends were looking for a beauty salon. They searched “best beauty salon near me” on Google and clicked on an ad they saw.
The meeting was booked, my wife and my friends went to the beauty salon, got their makeup done for the wedding and we had a blast.
A few days later my brother’s girlfriend showed up and they started to talk about the wedding event. She complimented my wife about her hair and skin and asked where did she go for the hair and makeup.
The next thing I found was my brother’s girlfriend also booked an appointment with the same beauty salon. Had they messed up the work, forget references, they wouldn’t be hearing from us ever again. But it wasn’t the case, we loved their work and every time my wife needs to go to a beauty salon, she goes to them.
“This is the power of word-of-mouth marketing.”
How to start promoting your Nursing Home through digital advertising
As a business owner of a nursing home care, if are trying to do all things on your own, it is a lot of work. And another thing learning digital advertising or any skill for that matter takes time.
(If you are still interested to learn to know how digital marketing works, and how to set up and manage your ad campaigns, you can always Google it, or watch YouTube videos to learn it. There are thousands of videos available o the internet)
I would still recommend hiring a professional marketing team or an agency that can take all the marketing workload off you so you can utilize your time in a much better way.
Summary:
Digital Advertising for Nursing Homes includes both paid methods and free methods. Paid advertising strategies such as Google Ads, Facebook Ads, YouTube Ads, and Local Ads are super powerful and can help boost your lead generation process and fill the beds fast.
Organic methods that do not require any paid promotions such as SEO, Google My Business, starting a social media channel, or a page on Facebook, Instagram YouTube, or Twitter. But they take time and it needs your regular presence.
By including both paid strategies and SEO strategies, you will have a powerful omnipresent online presence that can keep your nursing home business on top of all local competitors.
Want to work with Leadschief Marketing Agency for your Nursing Care Home?
Let’s connect!