If you are finding the best source to get Qualified Leads for Real Estate, you are at the right place. This Blog post will help you discover how you can get the best quality Leads for Real Estate.
And when I say the best quality leads, it means you get inquiries from actual customers who are in the market looking to get the best deals for their property.
A couple of years back there were a lot of Lead Generation Companies that used to sell lead packages for some fee. They provided 50-100 leads for a package of $1500 to $3500. You then got your Calling team to call on these leads and most of them didn’t work or convert into a sale. If you were lucky you got a few interested customers and then after multiple follow-ups, you were able to crack a deal or two out of those leads.
But, things have changed a lot now because of digitalization and those old methods of lead generation are not that effective. Today Digital Marketing (also called web marketing or online marketing) is the most effective and profitable way of advertising for lead generation and growing your business sales & revenue.
Online Lead Generation for Real Estate
Today almost every business is using Online Marketing or Digital Marketing to drive more traffic, sales, and leads. And those who aren’t using these methods for marketing yet are left behind by their competitors.
What is Online Marketing
Online Marketing, also known as Digital Marketing is a modern way of placing your customized business ads in front of those customers who:
- Have shown an interest in your products or services
- Have searched for your products/services in real-time
- Are currently in the market searching for your products or services
- Have shown an interest in the products or services of your competitors or similar business
How can Online Marketing help your Real Estate Business
If you have read the above part, you should have a fair idea of how Online Marketing can help your Real Estate Company get more Qualified Leads.
With the help of modern digital marketing, your real estate company gets the opportunity to connect with those interested clients who:
- Are self-driven and actively looking for help with buying or selling
- Are searching for a real estate agent or agency near them
- Are exploring the deals they can get from the market
- Want to buy or sell a property sooner or later?
Here is a Live Example
You can see in the above example how “The Legacy Group Real Estate” is using Online Advertising to place its ads in front of Local people In Spokane who are interested in Real Estate.
After the user clicks on this ad, he/she will land on their website where they can take valuable actions like submitting a contact form, calling the real estate company, requesting a quote, etc.
Why does Online Marketing for Real Estate Lead Generation work?
It all comes down to the Quality of the Leads and that is what matters for Real Estate Business. You don’t want to pay for leads where all the money invested and the efforts made end up in nothing and the customer hangs up on you.
This is why the Quality of Leads generated using Online Marketing is the best:
Online Marketing Platforms like Google Ads come with a very unique way of targeting whom you want to show your ads. Some of them are:
- Location Targeting: This allows you to target very precise locations where you want to run your Lead Generation Ads.
- Device targeting: This allows you to choose what devices you want to show your ads on. You can opt for Mobile Only, Computers & Laptops only, or both on mobiles & computers.
- Keyword Targeting: Pick up the kind of customer searches you want to show your ads for. For example: “best real estate agent near me”.
- Income-Based Targeting: This option allows you to run ads only for a selected income group. For example, if you deal in Luxury Real Estate, you can select to show ads to people with a very high income.
- Interest-Based Targeting: This can be used to show ads to people with specific interests like someone who are planning to buy a house, newly married people, or people interested in certain sports like golf, baseball, etc.
Hope this blog post was informational. If you want to learn more about how our marketing team can help your Real Estate Company with Online Lead Generation process, you can contact us through the below details:
Call/Whatsapp: +1 (407) 794-1333
Sonu Kumar- Owner of Leadschief-Digital Marketing Agency